Financial ratios can be helpful tools in understanding your company’s financial health. They are a benchmark by which you can compare your business to industry standards and analyze changes over time.
In fact, benchmarking and comparing to your competition is so important to business success that I provide all my business clients with an annual report on the benchmarks and results for their particular industry or profession. Without this it can be like traveling back roads without a map.
One warning though. If you begin comparing your results and calculating your ratios with incorrect accounting information from your business you just may wind up making the wrong decisions. All of the financial review and performance measurement we can discuss is of no use if your business's basic